Bar des sciences : Le goût se met à table, mais qui tient la fourchette ?

Why do we love chocolate but not Brussels sprouts? The brain, culture, memories, Grandma: what really determines our tastes? An evening dedicated to uncovering the secrets behind our food preferences.

Why do you love chocolate… but not Brussels sprouts?

At first glance, our tastes seem obvious, personal, almost natural. After all, there’s no accounting for taste. You either like something or you don’t—period.

Well… on the surface. Because if you take a closer look, what’s on our plates tells a whole different story: signals sent by the brain, deeply ingrained childhood memories, cultural influences… and the pressure from Grandma urging you to have “just a little more dessert,” after she’s already given you three helpings.

Who really decides what you eat? And what’s going on in your head at the exact moment you’re torn between a salad and raclette?

Through lively discussions and thought-provoking insights, this Bar des Sciences event invites you to explore the long-hidden recipe for our food preferences.

Featuring:

Carolina Werle, researcher in marketing and consumer behavior
Claude Fischler, sociologist and food anthropologist
Marianela Santoyo-Zedillo, neuroscientist specializing in the development of food preferences